Everyone has a fondness for candy from a very early age, and it's very accessible to people because it's an inexpensive treat. TP: It was a bright idea that my team had. I think that had a huge impact on the numbers. That was the first time you could play a cross-platform game play a few minutes on the website, say, and then play a few more on the bus on the way to work. 15, 2012, that's when it really took off. After the game got popular on the native site, we created the Facebook version under the name 'Candy Crush Saga,' which came out in April 2012. TP: We have 12 million players currently on, and a lot of those players are women ages 25 to 55. So that quickly became the most popular game on our website.ДЄnd at that point it simply spread through word of mouth? It also was the first to have 'power-up' candies where you can match different combinations, which changed the dynamics of the typical match-3 game. We had already done several 'match-3' games before, but this was the first candy-themed game. You would play it for two minutes and try to get as high a score as possible. Tommy Palm: We launched Candy Crush in 2011 as a one-level game on. But even though it's huge on mobile now, it started as a browser game. To me, there's something also something called the 'mom factor,' where I know a game or app is truly mainstream when my mom starts using it.

King has also launched official Candy Crush merchandise, including most recently a line of edible theme candies.Д«uzzFeed talked to 'Games Guru' Tommy Palm to get the details on the game's pandemic success (and to attempt to find out the identity of the sexy baritone who rewards your swipes with a James Earl Jones-esque 'Delicious!').Д¬andy Crush is a huge international phenomenon, with one in 23 Facebook users now being a 'fan,' and with half a billion downloads on Facebook and mobile. The numbers are certainly there: The game reportedly brings in a walloping $633,000 a day and has become an indelible part of mainstream social gaming culture. The company is currently celebrating the one-year anniversary of the launch of Candy Crush on mobile platforms, well-timed with rumors that they're exploring an IPO. King, a 550-employee British firm and the largest game developer on Facebook, is the brains behind Candy Crush, a match-3 game in the style of Bejeweled that's nabbed half a billion downloads on Facebook and mobile and amassed a total of 150 billion individual games played. Pay attention: That's the mobile game that's currently taking over the world. If you're not already a rabid Candy Crush player yourself, you've undoubtedly seen people on the train or at a coffee shop swiping urgently at brightly colored candy pieces on their iPhones.

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